Solutions for a Better Business.

Fix Your Business Challenges.

1. Find the Challenges in your Business.

Ask your customers, ask your employees, ask your friends, ask other business owners for feedback, your customers will tell you exactly what they want from your business and other things that you can offer to them. your employees will tell you what they would like you to add to make it more fun and improve the work environment. Your friends will give you suggestion and critic about the service, products and the customer service level.  Other business owners will give you key points that you as a Business owner can concentrate on, like Restructuring, new business plan, remodeling, they will share how to work on your business and not in your business. Once you've identified your business's biggest issues, you now have a list of the challenges to attack one by one.

2. Pick a Challenge
How? Start here.

• Is it hurting your business?
• Is it frustrating?
• Looks like an easy place to start?
• Can you fix  it yourself, or will need some help?
• Will it save you money?
• Will it increase profits?

3. Fix the right Challenge.

If a mechanic puts new tires, when you went in for an oil change problem, you'd be mad. But in business, people fix the wrong problem all the time.

The key to fixing the right challenge is to realize that the symptom is in one place, and the cause is in another.

If sales are bad, don't push your sales people harder. Fix the mistakes in marketing. The key to is to think like a physician, like an engineer and a troubleshooter: If this is the symptom, then where's the problem? A business works like a set of gears, and all businesses operate more or less the same way.

In every business, you'll have to address these Challenges:

1. Know your target market: Who would benefit from your product or service?
2. Reach your customers: implement advertising, promotions or networking events to meet your customers where they already are. Show them that your product or service is the solution to their pain, their need, their issue and problems
3. Drive traffic to your store or website.
4. Persuade your customers to buy your product.
5. Shipping and delivering the goods.
6. Gather testimonials and referrals.

4. Diagnose Challenges Before Solving.

Ready to fix the right challenges? Are you sure you know the solutions?

Here's way to get to the bottom of a Challenge.

Why are sales down?

We are targeting wrong market, not specifying the benefits of our products.

Why is there customer service complains?
We don't have a dedicated line for customer service, Not responding to customer's questions fast enough.

Why is the shipping process too long?

Products coming from another country, need to establish a business partnership with manufacturer.

Why is traffic too low?
We are not running an effective marketing campaign.

Why are products or services not selling? 

Because we are targeting the wrong market.

A few hours of planning can equal to thousands of dollars per year of increased profit.

5. Get the Help and Expertise you need.

Before committing to a solution, we will need an outside perspective from an  expert.

Find experts help but don't to go to the lowest bidder for heart surgery. This is your business, be willing to pay for the expertise that will solve the challenges correctly, Pay for the best, instead of paying for temporary solutions. Hire the expert's help for a second opinion.

6. Find Solutions that stick.

Make  sure your solutions are long term. If you set up something, plan how to maintain it, and be ready to pay what it costs.

For example, if you see training as the solution, don't just train your current team. What if someone leaves? Write instructions, and build training into your process of hiring new people. Whatever your solution, make sure it will last a lifetime.

7. Up your Game every 90 days.

We are in great changing times, Someone said  we are in a generation of Rapid Change, Increasing Complexity and Tremendous Competition

Times are Challenging nowadays. Most people are quick to blame the economy, the government, the unemployment, most people are quick to blame anyone else within reach of pointing their finger. Times are tough, but if we just wait for things to get better instead of us getting better it will be just as painful and our businesses might not survive. I'm not saying that things won't get better , what I am saying is that in order for things to change we must create the change. It is also important that we understand that there are cycles in any industry. We must also understand that Prosperity in any business is a mixture of Success mix with difficulty.

So the question is, what businesses will live to see the day? Let's face it, as hard times continue, some businesses will fail. But which ones will survive? I'm betting on business owners who are always keeping up with the game, they keep up with technology, keep up with trends, keep up with information, keeping up with the latest strategies and techniques. Business owners that are out there, who are not waiting for the economy to change, they are not blaming the government.

Oscar Ramos is globally acclaimed Entrepreneur Business Solutions Expert focusing on entrepreneurs businesses. Oscar Ramos is dedicated to help entrepreneurs thrive through coaching, consulting, motivational speaking and training.